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Tourism-led Settlement Regeneration: Reaching Timaru’s Potential

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This paper is a preliminary study of tourism development in Timaru, South Canterbury. Tourism is used to illustrate how local efforts are focused on making regional settlements more attractive places economically, socially, culturally, and environmentally.

There are many actors on Timaru’s tourism stage, which means it has an increased need for coordination and strategic planning. Local tax bases are often far too limited to pay for the work required to make connections and adapt old or create new activities and spaces. Finding new ways to sufficiently resource and re-resource the regions is critically important. Many of these small towns are travelled to and through, but not stopped in. Finding ways to encourage visitors to stop, stay, and spend is the key challenge for tourism planners and development agencies.

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