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Quality of Life, Quality of Business, and Destinations of Recent Graduates: Fields of Study Matter

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One of the main challenges facing non-metropolitan regions is convincing highly educated young people to move into their area and then keeping them.

This research tests whether students from different types of institution and from different fields of study decide to live in places that are regarded as fun or in places that are good to do business. Graduates from all fields of study other than agriculture want to live in places that have high overall quality of business, which tend to be large cities. High quality of life is also an attractor for some students, but its impact isn’t as strong as the pull of income opportunities. Arts and commerce graduates are more likely to locate in places that are attractive to business, consistent with a symbiosis between ‘creatives’ and business. Places can leverage their existing strengths to act as drawcards to recent graduates.

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